Erifili Gounari is a 26 year old entrepreneur / writer / public speaker / content creator based in London.
She is the CEO and Founder of The Z Link, the global creative agency for Gen Z-focused marketing strategy, social media, market research, and content production. With their team of 20 young marketers and creators, they have helped brands such as IKEA, Deloitte, Pepsi, Hearst, Miniso, the UN, and more.
As an active voice in Gen Z culture, creativity, social media, and careers, Erifili is listed on Forbes 30 Under 30, and featured on publications like Business Insider, Inc, NBC News, CNBC, Fast Company, Wall Street Journal, and more. For press and public speaking enquiries, please see here.
Erifili’s writing and content focuses on all-things happiness, self-belief, and fulfilment. She writes the best-selling Substack blog ‘Crystal Clear’ with 48,000+ subscribers in over 180 countries, that consistently ranks among Substack’s top Philosophy publications. Her content can also be found on Instagram and TikTok, sharing ideas that inspire thousands to go after their dreams and design fulfilling lives.
Erifili’s first book, Design Your Life: Your Career, Your Way, was published worldwide in 2024. It is aimed at anyone who wants to build an entrepreneurial portfolio career that offers them freedom, ownership, and flexibility. It guides readers through designing their own unconventional but fulfilling career path.
Outside of her entrepreneurship and writing work, you’ll find her co-hosting the Espresso Epilogues podcast on books and philosophy, and sometimes doing photography & video projects.
For any enquiries, please don’t hesitate to reach out here!
What people say about Design Your Life:
Isabel Berwick, Host of the Financial Times Podcast ‘Working It’ and author of The Future-Proof Career
"A lot of what gets passed on as 'good careers advice' is based on 20th-century corporate careers.
Few experts have been able to capture, distil and pass on what matters in today's always-online world. Design Your Life is the book to fill that gap.
Erifili is talking to her Gen Z peers, but her book is also a must-read for anyone who is curious to understand how we can make the most of our unique skills and qualities, while harnessing the exciting new tech-driven possibilities for a long-term and fulfilling working life."
Paul Scherer, Chief of Staff at Augment.Org
"Design Your Life is a wake-up call. It's the alarm clock you didn't know you needed, ringing loudly in the era of the creator economy. Ignore at your own risk."
Goodreads review:
"My career path has taken quite a drastic turn and I feel confident going into my next step because of this book and Erifili’s wonderful words of wisdom. This has the potential to change lives, and for a book to do that is pretty incredible."